Many cyclists and endurance athletes know the importance of keeping the body hydrated as well as nourished when riding or working out. There are many energy drinks and foods on the market that are supposed to be healthy and filling. The problem is that they often contain harmful chemicals or taste so bad that they are difficult to eat or drink. Enter Dr. Lim who has produced a much better tasting drink as well as co-authored a cookbook that offers cyclists natural alternatives to the norm.
When extra energy is needed for endurance, most turn to sports drinks that contain electrolytes, but they also have a lot of unnecessary sugar. It is vital that the nutritional needs of the cyclist be easy to ingest and that they do what they claim. Unfortunately, the majority of drinks do offer the hydration and electrolytes but they can also cause severe stomach pain.
Dr. Lim decided it was time to start concocting a sports drink and energy bar that would actually give the cyclists the energy without the harsh side effects they were experiencing from the available sports nutrition. The process began with the drink that used natural products rather than chemical compounds. He wanted the cyclists to get hydrated without worrying about the drink's effects to the stomach.
After some trial and error, he saw that he could use the real fruits and eventually created the "Secret Drink Mix". This is much easier on the stomach than using artificial flavoring and colors. It started out as experimentation with cyclists and then turned into a realized dream when they preferred his drink to those from their sponsors.
After the success of the "Secret Drink Mix", Dr. Lim decided to tackle the flavor lacking power bars by coming up with his own recipe. He started with rice and then added natural ingredients to make a rice cake that was flavorful as well as energizing. Skratch Labs was the byproduct of his research and is now one of the quicker growing companies in the sports nutrition niche.
Dr. Lim was able to move from his garage, where he began his dream to make great energy products for cyclists, to a much larger complex befitting the status of his new company. The company has grown and continues to do so every year. Today, cyclists around the world are enamored with the sport's drinks and rice cakes and have made them a part of both competition and training.
When extra energy is needed for endurance, most turn to sports drinks that contain electrolytes, but they also have a lot of unnecessary sugar. It is vital that the nutritional needs of the cyclist be easy to ingest and that they do what they claim. Unfortunately, the majority of drinks do offer the hydration and electrolytes but they can also cause severe stomach pain.
Dr. Lim decided it was time to start concocting a sports drink and energy bar that would actually give the cyclists the energy without the harsh side effects they were experiencing from the available sports nutrition. The process began with the drink that used natural products rather than chemical compounds. He wanted the cyclists to get hydrated without worrying about the drink's effects to the stomach.
After some trial and error, he saw that he could use the real fruits and eventually created the "Secret Drink Mix". This is much easier on the stomach than using artificial flavoring and colors. It started out as experimentation with cyclists and then turned into a realized dream when they preferred his drink to those from their sponsors.
After the success of the "Secret Drink Mix", Dr. Lim decided to tackle the flavor lacking power bars by coming up with his own recipe. He started with rice and then added natural ingredients to make a rice cake that was flavorful as well as energizing. Skratch Labs was the byproduct of his research and is now one of the quicker growing companies in the sports nutrition niche.
Dr. Lim was able to move from his garage, where he began his dream to make great energy products for cyclists, to a much larger complex befitting the status of his new company. The company has grown and continues to do so every year. Today, cyclists around the world are enamored with the sport's drinks and rice cakes and have made them a part of both competition and training.
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